Type: Augmented Reality
Deliverables: UX, UI, Art Direction, Branding
THE LEGO INSIDERS TREASURE HUNT"
The Lego Insiders Augmented Reality campaign was an international treasure hunt using an AI image recognition (computer vision) model to recognise lego bricks. Over 50 countries could access the competition, on its opening day over 20,000 visits increasing user engagement, user dwell time, driving up conversion rates and raising brand awareness