Client: Motors

Type: Digital Campaing

Deliverables: UX, UI

"Time to Stop"

Motors created a digital experience to highlight the cause and effect of being distracted on your phone. The experience is masqueraded as an online gamficiation between users and their friends. After submitting their name and mobile details they get to play an insitu driving game

Towards the end of the race the as the game speeds up the platform calls the users mobile. Upon answering the car in the game immediatley crashes and their left with a prerecorded voicenote of the dangers driving while on your mobile device.